4 major business problems that mobile apps can solve!

A successful and profitable mobile application should address certain needs to improve problematic processes.

If an app does not solve any issue, it is useless, regardless of how technically well the app was developed.

Now, I’m going to go ahead and give you a list of 4 major business problems that mobile apps can solve. This will definitely help you in deciding whether or not your company needs an app!

1- Lack of Timely Data

A common problem for many businesses is either the absence of reliable data needed to make better decisions or the inability to analyze available data and put it into practice. Eventually, randomly made decisions don’t produce desired results or can even hurt their business.

Mobile apps are excellent tools for the automatic aggregation of different types of data about clients and business processes, its analysis, and conversion into meaningful information. With detailed analytics at your fingertips, you’ll be able to make insightful managerial decisions and provide more personalized offers to your customers.

2- Low Brand Awareness

The situation, when a company isn’t recognized by the majority of their target audience, doesn’t promise success. So, it’s crucial to make sure that you are regularly seen by potential customers so they know who your brand is and what all services do you provide.

A mobile application can become the most effective way of branding as it is constantly in your audience’s eye.

An attractive icon draws attention and builds a subconscious positive attitude to your brand. Apps save customer credentials and allow for one-click checkouts, while unobtrusively reminding customers of the brands they love through push notifications that inform about promotions or discounts.

3- Poor Customer Service

I understand that many businesses suffer from customer outflow because they can’t provide instant and efficient communication with end-users. Imagine if your business lost customers just because they couldn’t reach you. That’s unfortunate! isn’t it?

A mobile app can handle this problem pretty well.

Utilizing the app, you can ensure that your loyal customer’s needs are met 24/7.

The fast and convenient mobile application gives customers an opportunity to order a product or receive service in just two clicks. In addition to these, by creating another layer of exclusivity with special offers from authorized users only — you’re sure to keep them coming back!

4- Poor Sales

Criteo’s insightful new research reveals a reason for the increasing success of mobile apps in improving sales for businesses.

A- When compared to desktop websites, they have three times higher conversion rates and much lower bounce rates at checkout.

B- When authorized users don’t have to fill out their personal data every time they make a purchase, the checkout process is quicker and less stressful. They are not annoyed because of this convenience. As a result, it’s more likely that these purchases will be completed rather than abandoned at the shopping cart level.

Moreover, due to their convenience in terms of location-based services as well as messaging capabilities like chatbots and augmented reality interfaces (such as Pokémon Go) you can have more opportunities to convince the customer.

Conclusion

Probably due to these reasons, app usage for businesses is expectedly on an upward trajectory year after year!

Mobile applications are undoubtedly profitable for businesses, but only if they’re well-developed and designed.

Mystical Productions is a leading mobile application development company with long years of experience in building competitive apps. Contact us today at +91 9667316080 to get help planning your app.

Published By Anshika Verma, CEO Mystical Productions Pvt Ltd.

Originally published at https://www.linkedin.com.